When President Shimon Peres recently met Facebook founder and CEO Mark Zuckerberg, he opened an official personal page aimed at creating a dialogue with the Arab world. He left a special message on the Facebook Wall: "Be my friend for Peace".
Within hours of the meeting, I launched a new Facebook App "Shimon Peres Says" which was a simple meme-generator.

Allowing users to change the message Peres left on that famous Facebook Wall. This Facebook App was may way of virally promoting a New Media Blog I had recently launched named: Feeder.
Result: without any marketing budget, app saw amazing viral growth and too the entire nation by storm. Within days 150 Thousand people, used the App, sharing over 300 Thousand personalized photos. - Each branded with the Feeder Logo.